Dori Zinn is an award-winning journalist and content strategist with over a decade of expertise
in fintech, personal finance, and digital media. She’s skilled in creating high-
performing, SEO-optimized content across diverse platforms. She’s adept at
developing content strategies, managing editorial teams, and driving audience
growth through innovative storytelling and data-driven insights.

Now

Blossomers Media | President, Writer | November 2014-Present

I’m the President of Blossomers Media Inc., a digital media agency focusing on content strategy as well as 3D printing and prototyping. We also offer consulting and workshops for those interested in learning about 3D printing. Buy online or at one of our upcoming shows.

I have a strong focus on SEO writing, content marketing, and content strategy. I’ve spent nearly two decades in digital media producing high-quality content for premier outlets, with bylines featured in:

  • New York Times
  • Wall Street Journal
  • Yahoo
  • Forbes
  • CNN
  • USA Today
  • TIME
  • Investopedia
  • Newsweek
  • CNET
  • Capital One
  • Bankrate
  • Business insider
  • Credit Karma
  • HerMoney
  • MarketWatch
  • LendEDU
  • Huffington Post
  • Quartz
  • The Week
  • debt.com
  • realtor.com
  • Fort Lauderdale Magazine
  • Lifestyle Media Group
  • Out South Florida (formerly South Florida Gay News/The Mirror)
  • Money Talks News
  • LendingTree
  • MagnifyMoney
  • Deposit Accounts

Ghostwritten projects not publicly listed.

Skills

  • Content Creation & Strategy: Expertise in developing and executing content strategies for fintech, personal finance, and consumer-focused audiences.
  • SEO & Digital Marketing: Proficient in SEO best practices, keyword research, and analytics to optimize content performance.
  • Editorial Leadership: Experienced in managing teams, editorial calendars, and high-impact projects.
  • Technical Proficiency: Skilled in WordPress, newsletter platforms, Microsoft Office Suite, Photoshop, Illustrator, and Mac applications.
  • Email Marketing: Proficient in creating newsletters, building campaigns, and crafting email marketing funnels from start to finish.

Media & Leadership Activities

Society of Professional Journalists (SPJ) Florida Pro Chapter | Immediate Past President | August 2009-September 2018

  • Oversaw a chapter of 150+ media professionals, coordinating award-winning initiatives.
  • Held multiple leadership roles, contributing to award-winning membership growth and program innovation.
  • Served as President, Vice President, Immediate Past President, VP of Membership, and VP of Programming.

Society of Professional Journalists (SPJ) Diversity Committee | Chair | August 2016-July 2017

This committee tackles all issues related to diversity in media, including LGBT, people of color, disabilities, women, and others. Topics and issues include newsroom and outlet inclusion and coverage of diverse topics in media.

Will Write For Food | Adviser | Labor Day Weekend 2009-2015

I created a behind-the-scenes blog that documents the event, spjwrite4food.tumblr.com, and follow students over the course of 36 hours via Twitter, Instagram, Tumblr, Facebook, and other social media outlets. Previously wrote for the publication, the Homeless Voice.

Then

Student Loan Hero | Writer | January 2018-July 2018

  • Authored in-depth articles on student loans, budgeting, retirement, and more, resulting in increased readership engagement.
  • Contributed to company improvement initiatives, including restructuring and updating employee education programs.

Bundoo.com | Associate Editor | Boca Raton, FL | June 2013-May 2016

  • Led editorial planning and content creation, ensuring accuracy and accessibility of medical articles.
  • Managed marketing and PR campaigns, increasing site traffic and readership.
  • Created and optimized email and newsletter campaigns.

Transforming Our Community’s Health (TOUCH) Communications Specialist | Hollywood, FL | March 2012-May 2013

  • Handled all promotions, website content and development, social media campaigns, and other materials.
  • Managed partner relationships with the 30 organizations that assist TOUCH in its mission of reducing health disparities and improving the health of citizens in Broward County.

Association for Retail Environments (A.R.E.) Communications Assistant | Hollywood, FL | January 2009-March 2012

  • Contributing Editor for Retail Environments—a retail trade magazine with a base circulation of more than 10,000.
  • Assisted in writing, editing and generating content for the website, press releases, and other company publications.
  • Launched social sites and email campaigns for the company and trade publication.

Education

Florida Atlantic University

Bachelor’s of Arts in Multimedia Journalism — Multimedia Studies

Minors in Women’s Studies and Political Science